Whole Grain Grown in the USA 3g Protein & 2g Fiber Per Serving New Look, Same Great Taste! Why are so many people getting turned on to sprouts? It's because these groovy green youngsters are bursting with vital nutrition. Even cooler, almost any grain can be sprouted to increase nutrient content and digestibility! NOW Real Food® Organic Sprouted Brown Rice contains wholesome young rice grains that have been sprouted and harvested at the peak of perfection for maximum nutrient content and digestibility. Sprouted brown rice has a subtle, nutty flavor that's slightly sweeter than regular brown rice. Use in place of ordinary brown rice and enhance the nutritional value and flavor of any dish! How do we sprout our Brown Rice? We sprout our organic brown rice using the only system of its kind in the United States. We utilize a state-of-the-art technology to germinate, or sprout, the brown rice using a humidity / steam process, unlike other producers who soak the rice in water. Our germination process gradually increases temperature and humidity levels, creating an environment that's conducive to sprouting. At the optimal moment the process is interrupted just before sprouting occurs, and moisture is reduced during the final phase, preserving the valuable nutritional components of the rice. This method provides a number of benefits over the soaking technique, including virtually eliminating any bacteria and delivering a nutritious, delicious and quite remarkable organic sprouted brown rice for you.